Published 2026-06-05T07:20:00-04:00 from The Real Deal.
A new Greene proposal at 120 South Dixie Highway would pair 366 apartments, 148 workforce units, a preserved historic facade, and prefabricated mass-timber construction in one of downtown West Palm Beach’s most visible redevelopment zones.
What happened
The Real Deal reported on May 28 that Jeff Greene is planning a 25-story apartment tower at 120 South Dixie Highway and adjacent Datura parcels under Florida’s Live Local Act. The report says the project would include 366 apartments, with 148 units reserved for workforce housing, along with retail space and parking.
Why this site stands out
The proposal is notable for more than its unit count. The Real Deal reported that Greene plans to preserve portions of the former fire station facade and use a prefabricated mass-timber structural system, giving the project a preservation-and-construction story that is different from the glass-heavy luxury towers shaping other parts of West Palm Beach.
What it means for downtown
If the plan advances, it would add a workforce-housing component to a downtown core that is increasingly defined by office, medical, and high-end residential investment. City filing history also shows the broader 120 South Dixie and Datura assemblage has carried prior formal site-plan activity, making this a meaningful reset point for a site that has been watched for years.
Why it matters
This is one of the clearer signs that downtown West Palm Beach’s next wave may include more than luxury condos. A large Live Local filing here would bring affordability policy, preservation, and construction speed into the same redevelopment conversation.
Buyer context
The story is most relevant as a downtown growth signal rather than a direct luxury-condo comparison. It helps explain how the city’s core is broadening its housing mix while nearby new-construction condo corridors continue to skew luxury.
Source
The Real Deal. Verify current project details before making a purchase decision.