Bottom line
Porsche Design and Newgard Development Group have unveiled Porsche Design Concours: 22 privately owned automobile studios and a members-only clubhouse at 2500 N. Florida Mango Road, targeting a 2028 opening. Studio sales are by invitation only.
How to use this guidance
Use the guidance to frame questions before comparing West Palm Beach buildings. Then check project pages, current floor-plan packets, source-linked updates, and The Scott Gordon Group at Douglas Elliman for the details that can change.
What changed
Porsche Design and Newgard Development Group unveiled Porsche Design Concours on September 28, a new ownership concept built around privately owned automobile studios and a private, membership-based clubhouse. The first two destinations are West Palm Beach and Dallas, with openings targeted for 2028 and additional U.S. markets planned after that. Each destination gets 22 studios ranging from 2,700 to 6,000 square feet, sold by invitation only with deeded ownership. Every studio has a mezzanine level, a full bathroom, wet bar facilities, and a climate-controlled environment built for both valuable cars and the people spending time around them. At the architectural heart of each building is The Concours, an interior automotive promenade designed as a gallery-like spine that the private studios open onto. In West Palm Beach, the project sits on a 2.6-acre site at 2500 N. Florida Mango Road, acquired in August by PB Vaults Development LLC, a Newgard Group affiliate. The architecture and interiors were designed in close collaboration with Porsche Design and executed locally by Urban Robot Associates in West Palm Beach and Gensler in Dallas.
Why this is a downtown story
On paper this is car storage. In practice it is luxury infrastructure, and that is why it belongs in the downtown conversation. The buyer who keeps a multi-car collection is very often the same buyer touring $3-million-plus new construction on Flagler. Projects like this do not follow wealth to West Palm Beach; they are part of why wealth keeps choosing it. The concept is explicit about that overlap. The studios are designed for an owner who works there in the morning, rests there in the afternoon, and hosts friends there in the evening. The clubhouse stacks padel, spa and wellness, dining, private lounges, coworking, outdoor terraces, event spaces, concierge, and 24-hour security. That is not a garage with perks. It is a third place for the collector class, deliberately positioned within about 10 to 15 minutes of where its owners already live and spend their time. Porsche ownership is not required, and the studios are built for collections across marques and eras. The bet is on shared passion rather than brand loyalty, which widens the buyer pool to the whole collector community rather than one marque's faithful.
What to watch next
The near-term question is the invitation-only sales process: who gets in, at what price, and how fast the 22 West Palm Beach studios move. Newgard has not published pricing, and the announcement keeps the focus on the concept rather than the transaction. Watch whether sales open quietly to a known collector list or make a broader public push. The longer question is the network. West Palm Beach and Dallas are framed as the opening chapter of a curated national rollout. If the first two destinations fill on schedule for 2028, expect the concept to become a recurring reference point in how luxury project sponsor talk about car-centric markets. For West Palm Beach specifically, the signal is cumulative. Marina capacity, private clubs, wellness, dining, and now a Porsche Design collector destination: the city keeps adding the pieces that let a wealthy buyer live a complete life inside a 15-minute radius. That is the backdrop every new-construction buyer on Flagler is buying into, whether they own a collector car or not.
